Report Overview
Global Fruit and Vegetables as a Snack market size was USD 10,769.00 million in 2023 and the market is projected to touch USD 19,125.00 million by 2031, at a CAGR of 7.44 % during the forecast period. The global fruit and vegetables as a snack market refers to the growing segment of the food industry that provides fruits and vegetables in various forms, such as fresh, dried, frozen, and processed, designed for convenient snacking. These snack options offer an alternative to traditional processed snacks, catering to consumers seeking healthier, more natural choices. The market includes various fruit and vegetable-based products like dried fruit chips, vegetable crisps, frozen fruit bites, fruit leather, and fresh-cut snacks. These products are becoming increasingly popular due to rising health consciousness and an increased demand for nutrient-dense, low-calorie, and convenient snack options. Moreover, the market is driven by the growing consumer preference for plant-based diets and the increasing availability of snack products through various retail channels, including supermarkets, online stores, and specialty shops.
Global Fruit and Vegetables as a Snack Market report scope and segmentation.
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Report Attribute |
Details |
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Base Year |
2023 |
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Forecast Years |
2024 – 2031 |
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Estimated Market Value (2023) |
USD 10,769.00 Million |
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Projected Market Value (2031) |
USD 19,125.00 Million |
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Segments Covered |
By Product Type, By Demographics, By Demographics, By Flavor Profile, By Packaging & Convenience, By Distribution Channel & By Region. |
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Forecast Units |
Value (USD Million or Million) |
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Regions Covered |
North America, Europe, Asia Pacific, Rest of the World (Latin America, and Middle East & Africa). |
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Countries Covered |
U.S., Canada, Mexico, U.K., Germany, France, Italy, Spain, China, India, Japan, South Korea, Australia, Brazil, Argentina, GCC Countries, and South Africa, among others. |
Global Fruit and Vegetables as a Snack Market dynamics
The global fruit and vegetables as a snack market is driven by several key dynamics. First, there is an increasing consumer preference for healthy and nutritious snacks. With rising awareness about the health benefits of consuming fruits and vegetables, consumers are looking for alternatives to high-calorie, high-fat snacks. Second, the growing trend of plant-based diets and clean eating has encouraged snack companies to innovate and create healthier options, driving growth in the market. Convenience also plays a significant role, as busy lifestyles have led to a surge in demand for ready-to-eat and portable snacks. Additionally, the market benefits from rising demand for organic and sustainable products, with consumers becoming more conscious about the origins and production processes of the food they consume. However, challenges such as short shelf-life, high production costs, and competition from traditional snacks may hinder market growth. The increasing adoption of e-commerce and online retail platforms also provides new growth opportunities.
Global Fruit and Vegetables as a Snack Market drivers
- DRIVERS:
Health-conscious consumer trends, increasing demand driven by rising awareness of health benefits
The global fruit and vegetables as a snack market is seeing significant growth, primarily driven by the increasing health-conscious consumer trends. As consumers become more aware of the importance of maintaining a balanced diet and the role of fruits and vegetables in preventing chronic diseases, the demand for healthy snack alternatives is on the rise. With growing concerns over the negative effects of processed snacks high in sugar, salt, and unhealthy fats, many consumers are shifting towards more natural, nutrient-rich options. Fruits and vegetables are perceived as not only nutritious but also convenient, making them an attractive choice for those looking for quick, on-the-go snacks. This health-focused shift is supported by the increasing availability of various fresh and packaged fruit and vegetable snacks in grocery stores, supermarkets, and other retail outlets, further encouraging consumers to choose these healthier snack options.
- RESTRAINTS:
Perishability concerns, short shelf-life impacting distribution and storage logistics
One of the major challenges facing the global fruit and vegetables as a snack market is the perishability of fresh produce. Fruits and vegetables have a limited shelf-life and can spoil quickly, which poses significant hurdles in distribution and storage logistics. The need for proper handling and refrigeration during transportation to maintain product freshness increases costs for manufacturers and retailers. In addition, storage space for fresh produce is limited, and many fruits and vegetables require specific conditions to remain viable for sale. This short shelf-life can restrict market expansion, particularly in regions with less developed cold storage and supply chain infrastructure. As a result, the market faces high waste levels due to unsold products, further hindering profitability and product availability, especially in regions where demand fluctuates or where logistical challenges are more pronounced.
- OPPORTUNITY:
Expanding retail channels, growth potential in online platforms and specialty stores
There is a notable opportunity in the global fruit and vegetables as a snack market through the expansion of retail channels, especially with the growth of online platforms and specialty stores. E-commerce has become a key driver in enabling consumers to access a variety of healthy snack options from the comfort of their homes. Online grocery shopping has gained significant traction, and many consumers are seeking convenient and healthier alternatives to traditional snacks. Additionally, specialty stores that focus on organic, natural, and health-focused products are experiencing growth, providing another channel for the distribution of fruit and vegetable snacks. These retail outlets, coupled with subscription-based models for delivering fresh produce directly to consumers' doors, create new growth avenues for manufacturers and retailers. Expanding these channels can drive increased market penetration and foster consumer loyalty.
- CHALLENGE:
Supply chain complexities, challenges in maintaining freshness and quality during transportation
Maintaining the freshness and quality of fruit and vegetable snacks during transportation is a significant challenge, contributing to complexities in the supply chain. Fruits and vegetables are highly sensitive to temperature, humidity, and handling conditions, which can lead to deterioration if not managed properly. The challenge is particularly pronounced for perishable products that must be transported over long distances, often requiring specialized storage conditions such as refrigeration. This increases the cost and complexity of logistics, which can limit market access and scalability. Additionally, the fluctuations in supply due to seasonal availability and climate conditions can disrupt the supply chain, leading to inconsistencies in product availability and pricing. Managing these challenges while ensuring a steady supply of fresh and high-quality snacks requires investment in advanced logistics and supply chain technologies, such as temperature-controlled transportation and better inventory management systems.
- Segment Overview
By Product Type: Fresh Fruits & Vegetables: These are minimally processed and sold in their raw form. Examples include cut fruits, veggie sticks, and fruit salads. Fresh snacks are popular among health-conscious consumers who seek natural options. Dried Fruits & Vegetables: These products have gained significant popularity due to their extended shelf life and convenience. Dried fruits like raisins, apricots, and apples, as well as vegetable chips, are available in various flavors. Frozen Fruits & Vegetables: Frozen snacks offer convenience and longer storage life while retaining much of the nutritional value. Frozen fruit bars and vegetable bites are popular in both domestic and commercial markets. Processed Fruit & Vegetable Snacks: These include products that undergo processing to enhance flavor, texture, and shelf life, such as fruit leathers, veggie crisps, and fruit-flavored popcorn.
By Demographics: Children's Snacks: This category includes fruit and vegetable snacks designed for kids, such as fruit bars, vegetable chips, and smoothie pouches that appeal to younger tastes and nutritional needs. Adult Snacks: These snacks cater to the growing adult market, offering options that are convenient and often more sophisticated in terms of flavor combinations or dietary benefits. Senior Snacks: Targeting older consumers, this segment focuses on snacks that are easy to consume and digest, often with added health benefits like reduced sodium or enhanced fiber content.
By Dietary Needs: Organic Fruits & Vegetables: Organic snacks are increasingly in demand as consumers seek products that are free from pesticides and synthetic additives. Low-sugar or Sugar-free Dried Fruits: These options cater to health-conscious consumers, including those with diabetes or those on weight-loss programs. Keto-friendly or Diabetic-friendly Options: Snacks formulated to fit specific diets, such as low-carb or high-protein snacks, are gaining popularity due to the rise in specialized eating habits.
By Flavor Profile: Sweet: Fruits like berries, apples, and mangoes are often used in sweet snacks, catering to consumers with a preference for sugary, natural treats. Savory: Vegetables like kale, spinach, and zucchini are often featured in savory snacks, appealing to those who prefer salty or spicy snacks. Sweet & Savory: These snacks combine both sweet and savory elements, providing a balanced flavor that appeals to a wide variety of taste preferences.
By Packaging & Convenience: Single-serve packs: These offer portion-controlled convenience, ideal for on-the-go consumption, and are popular among busy consumers. Resealable pouches: These provide convenience for multi-use, appealing to consumers who want to enjoy snacks over a longer period while keeping them fresh. Ready-to-eat options: Pre-packaged and easy-to-consume snacks that require no preparation, such as fruit cups or veggie dips, are highly sought after.
By Distribution Channel: Supermarkets & Grocery Stores: These traditional retail channels remain the largest for fruit and vegetable snacks, offering a wide range of options for consumers. Convenience Stores: With their on-the-go appeal, these stores cater to consumers looking for quick, healthy snack options. Online Retailers: E-commerce platforms have become a major channel, particularly as consumers increasingly prefer shopping for specialty and health-focused snacks online.
Global Fruit and Vegetables as a Snack Market Overview by Region
The global fruit and vegetables as a snack market is experiencing growth across various regions. North America dominates the market, particularly in the United States, where health-conscious consumers and busy lifestyles are driving the demand for convenient, nutritious snack options. The European market is also witnessing significant growth, with countries like the UK, Germany, and France showing increasing interest in healthier snacking alternatives. In the Asia-Pacific region, there is a growing trend towards incorporating fruits and vegetables in snacks, driven by rising health awareness and the adoption of western eating habits, particularly in countries like China and India. Latin America is also seeing a rise in demand for healthy snacks, particularly in Brazil and Mexico, where fruits like mangoes and pineapples are being used in various snack products. The Middle East and Africa, while relatively smaller in market size, are emerging regions with an increasing focus on plant-based and nutritious snack options due to the rise in health and wellness trends.
Global Fruit and Vegetables as a Snack market competitive landscape
Key players in the global fruit and vegetables as a snack market include major companies like Dole plc, Fresh Del Monte Produce, Conagra Brands, General Mills, and Seneca Foods. These companies lead the market with a wide range of products and strong distribution networks. Dole plc and Fresh Del Monte Produce are prominent for their fresh fruit offerings, as well as for their expansion into dried and frozen fruit snacks. Conagra Brands and General Mills have a broader snack product portfolio, including fruit and vegetable-based snacks, and they benefit from strong retail partnerships and large-scale production capabilities. Seneca Foods specializes in fruit and vegetable snacks, offering products such as canned and frozen snacks, along with dried snacks.
Other key players include Group Bonduelle, which has made significant strides in frozen and canned vegetable snacks, and Chaucer Foods, which focuses on dried fruit snacks. Welch's and Sun-Maid Growers of California are leading producers of dried fruit-based snacks. Companies like Crispy Green Inc specialize in freeze-dried fruit snacks, offering a unique option that appeals to health-conscious consumers. The market is highly competitive, with companies constantly innovating to introduce new flavors, packaging, and health-conscious options to capture the attention of the growing base of health-focused consumers.
Global Fruit and Vegetables as a Snack Market Recent Developments
- November 2023, Seneca Foods Corporation successfully acquired the Green Giant shelf-stable product line. This strategic move bolstered their canned vegetable offerings and tapped into Green Giant's strong market presence, promising growth opportunities in the shelf-stable vegetables sector.
- February 2024, Conagra Brands signed an agreement to divest its 51.8% stake in Agro Tech Foods to Convergent Finance and Samara Capital, pending regulatory approvals and customary conditions.
- October 2023, Dole to launch the 'DOLE GO Organic!' brand at Fruit Attraction 2023 in Madrid.
- January 2023, Dole plc had announced the divestiture of its Fresh Vegetables Division to Fresh Express, a subsidiary of Chiquita Holdings, for approximately USD 293 million in cash, completed after regulatory approvals.
- June 2024, Del Monte launched frozen British Strawberries, grown in Norfolk and exclusively sold at Iceland stores, providing a year-round locally-sourced fruit option
Scope of global Fruit and Vegetables as a Snack market report
Global Fruit and Vegetables as a Snack report market segmentation
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ATTRIBUTE |
DETAILS |
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By Product Type |
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By Demographics |
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By Dietary Needs |
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By Flavor Profile |
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By Packaging & Convenience |
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By Distribution Channel |
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Customization Scope |
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Pricing |
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