Report Overview
Take-Out Fried Chicken Market size was USD 6,846.66 Million in 2023 and the market is projected to touch USD 9,850.00 Million by 2030, at a CAGR of 5.33 % during the forecast period.
The global take-out fried chicken market is analyzed across various segments to provide a comprehensive understanding of its dynamics and potential. In terms of chicken types, the market encompasses a diverse range, including wings, breast, thighs, drumsticks, nuggets, and other variations. Demographic divisions are also explored, categorizing consumers into age groups of below 20, 20-40, and above 40, recognizing the varying preferences across generations. Furthermore, the market's distribution channels are dissected, highlighting the significance of both offline stores and online platforms as avenues for accessing take-out fried chicken. The end-use applications of this indulgent treat are explored, spanning households, commercial facilities, and institutional settings, acknowledging the diverse consumption scenarios. Geographically, the market's reach is extensive, encompassing North America, Asia-Pacific, Europe, and the rest of the world. This global perspective allows for a comprehensive assessment of regional trends and preferences that shape the take-out fried chicken landscape. In addition to these segmented insights, the market analysis delves into crucial aspects that influence its trajectory. Drivers of growth are identified, shedding light on factors that propel the demand for take-out fried chicken. Equally important are the restraints that might hinder the market's progress, providing a balanced view of potential challenges. Amidst these factors, the analysis underscores opportunities that stakeholders can leverage to foster market expansion and innovation. The evolving landscape of the food industry presents numerous avenues for growth, and these are elucidated within the report. However, the market's journey is not without challenges. The analysis elucidates potential obstacles that players in the take-out fried chicken market need to navigate, ensuring a holistic understanding of the dynamics at play
Take-Out Fried Chicken Market report scope and segmentation.
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Report Attribute |
Details |
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Base Year |
2023 |
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Forecast Years |
2024 – 2030 |
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Estimated Market Value (2023) |
USD 6,846.66 million |
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Projected Market Value (2030) |
USD 9,850.00 million |
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Segments Covered |
By Type, Age Group, Distribution Channel, End- Use,and Region. |
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Forecast Units |
Value (USD Million or Billion) |
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Regions Covered |
North America, Europe, Asia Pacific, Rest of the World |
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Countries Covered |
U.S., Canada, Mexico, U.K., Germany, France, Italy, Spain, UK, China, India, Japan, South Korea, India, Latin America, Middle East, Africa among others. |
Take-Out Fried Chicken Market dynamics
In response to the expanding demand for quick and flavorful dining options, the global take-out fried chicken market has developed into a vibrant and flourishing sector within the larger fast-food industry. This market's meteoric rise to prominence is exemplified by its fusion of culinary traditions, cutting-edge menu options, and quick geographic expansion. Due to changing consumer preferences and lifestyle changes, the take-out fried chicken market has seen a remarkable rise in popularity in recent years. The convenience factor of take-out fried chicken has positioned it as a convenient solution for both busy professionals and families seeking quick and satisfying meals, as modern urban lifestyles are frequently characterized by time constraints. Convenience is a major factor in this market, but so is fried chicken's widespread appeal as a comfort food. Crossing cultural barriers, the mouthwatering combination of crispy, spiced breading and tender meat appeals to a wide range of palates. Leading international fast-food chains and neighborhood restaurants have both realized the potential for growth in this market, which has led to strategic menu expansions and the creation of special fried chicken outlets. In addition, the development of social media and food-sharing websites has been crucial in reshaping the market. Consumer curiosity has increased, and they are more eager to try out various types and flavors of fried chicken as a result of visually appealing images and enticing videos that have gone viral. Take-out fried chicken has consequently evolved into a cultural phenomenon that encourages social interaction and online knowledge sharing as consumers search for new culinary experiences. The market's ability to adjust to regional tastes and preferences emphasizes how international it is. There is a wide variety of fried chicken styles because various regions have incorporated distinctive spices, coatings, and preparation techniques. The market exhibits a rich tapestry of culinary innovation, from Southern-style buttermilk-fried chicken in the United States to Korean fried chicken's distinctive double-frying method. Overall, the rise of the take-out fried chicken industry globally is a result of convenience, gastronomic variety, and changing consumer preferences. Technological developments, shifting lifestyles, and a general preference for indulging in the reassuring pleasure of a well-prepared piece of fried chicken continue to influence its trajectory. The market's journey is expected to be one of constant growth and delicious exploration as long as industry players keep innovating and adapting.
Take-Out Fried Chicken Market drivers
Growing Fast Food Industry Fueling Demand for Take-Out Fried Chicken
The market's rising demand for take-out fried chicken is largely driven by the expansion of the fast-food sector. Due to shifting consumer preferences, urbanization, and a fast-paced lifestyle that calls for quick and convenient dining options, the fast-food industry has seen remarkable growth over the past few decades. Due to its widespread appeal and satisfying taste, take-out fried chicken has become a popular option in this situation. Fried chicken is a mainstay on the menus of many fast-food chains and quick-service restaurants because it has become a beloved comfort food that crosses cultural boundaries. Fried chicken is a tempting option for customers looking for a quick and scrumptious meal because it is crispy and flavorful and is frequently served with a variety of side dishes. Additionally, the market has grown significantly due to the proliferation of international fast-food chains that specialize in fried chicken as well as the rise of local and regional players. These businesses offer a variety of fried chicken variations that appeal to various demographics in order to accommodate a wide range of tastes and preferences. As a result, customers have a wide range of options, from classic dishes to cutting-edge variations, increasing the allure of take-out fried chicken. The adoption of technology by the fast-food sector, including mobile apps, online ordering, and delivery services, has increased demand for take-out fried chicken. Customers now find it incredibly convenient to place orders, access menus, and get their favorite fried chicken meals at their preferred locations due to technological advancements. Although the takeaway fried chicken market is driven by the expanding fast-food industry, there are drawbacks as well. Given that fried foods are frequently associated with higher calorie and fat contents, the industry's rapid expansion has given rise to concerns about health and nutrition. Some businesses are responding by changing their menus to include healthier options and address these issues. In conclusion, the market's demand for take-out fried chicken has been significantly fueled by the expansion of the fast-food industry. Take-out fried chicken is a prime example of how the fast-food industry adapts to changing demands and preferences while also addressing health issues as consumer lifestyles continue to place a premium on convenience and quick dining experiences.
Global Expansion of Quick-Service Restaurant Chains Driving Market Growth
An important factor driving the growth of the take-out fried chicken market is the international expansion of quick-service restaurant chains. Urbanization, the rapid globalization of consumer preferences, and the rising demand for convenient and easily accessible dining options all contribute to this phenomenon. In order to capitalize on the comfort food's widespread appeal, QSR chains expand their reach beyond national boundaries by bringing their signature fried chicken dishes to new markets. The strategic expansion of well-known QSR brands like KFC and Popeyes exemplifies how take-out fried chicken has crossed cultural boundaries to become a popular menu item across various regions. These QSR chains ensure a consistent level of quality and flavor by standardizing their branding, cooking methods, and recipes, which promotes client loyalty. Both domestic and international customers look to these establishments for take-out options due to this predictability and the allure of savoring flavors of fried chicken that are well-known in various parts of the world. Furthermore, the growth of the take-out fried chicken market is accelerated by QSR chains' success in leveraging technology and digital platforms. In addition to improving customer convenience, online ordering apps, delivery services, and mobile payment options have created new channels for connecting with customers who prefer to eat at home or on the go. Although the globalization of QSR chains has significantly aided market expansion, it also presents difficulties. It might be necessary to make modifications to meet local tastes and dietary preferences when introducing fried chicken to new markets. Concerns about the nutritional value of fried chicken have also arisen as a result of the success of QSR chains, prompting some of them to add healthier options or nutritional information to their menus. Overall, a key factor in the growth of the take-out fried chicken market is the global expansion of QSR chains. Take-out fried chicken has become a worldwide culinary phenomenon due to these chains ability to successfully cater to changing consumer demands through a combination of familiarity, consistency, and technological innovation.
restraints
Intense Competition Among Fast Food Chains Constraining Profit Margins
The fierce competition among fast food chains, which puts pressure on profit margins, is one important restraint on the take-out fried chicken market. Businesses compete for customers' attention, loyalty, and money in a crowded market as a result of the proliferation of quick-service restaurants that specialize in fried chicken. Due to the similar fried chicken products that many QSR chains offer, the competition is not only based on taste and quality but also on pricing tactics. This dynamic frequently causes price wars, discounts, and promotional offers, which ultimately reduce profit margins for businesses in an effort to draw in price-sensitive customers. The ability of individual businesses to charge higher prices is constrained by this intense competition, which has an effect on their profitability. Additionally, the need to spend money on marketing initiatives, brand differentiation, and ongoing menu improvements drives up operational costs for these QSR chains. Even though these efforts are required to stand out and stay relevant in a cutthroat market, they can reduce profit margins, especially when combined with pressure to raise prices.
Because social media, online reviews, and food delivery apps increase consumer options and choices, the digital age has exacerbated this competition. Customers have a wide range of options at their disposal, so QSRs must constantly stand out, deliver exceptional customer experiences, and adjust to changing consumer preferences. While competition encourages innovation and customer-centric strategies, it can also be difficult for businesses to achieve sustainable profits. Some QSR chains might find it difficult to maintain cost-effectiveness while providing high-quality goods and services that are worth paying a little more for. Finally, the fierce competition among fast food chains in the take-out fried chicken market places restrictions on the industry by putting pressure on profit margins. The delicate balancing act between maintaining profitability and providing value in an increasingly crowded and dynamic market is one that QSRs must master as they work to attract and retain customers through competitive pricing and innovation.
ONLINE FOOD DELIVERY PLATFORMS OPENING NEW SALES AVENUES
Online food delivery services provide fried chicken outlets with a level of accessibility never before seen. With the help of these platforms, even small, regional businesses can connect with a global audience. Therefore, take-out fried chicken restaurants can access markets that were previously inaccessible due to logistical difficulties. This increased visibility brings in a wider customer base and boosts sales. This increased reach. Online food delivery services are the perfect example of this trend, which is a major influence on consumer behavior. More and more people appreciate having the option to order their preferred fried chicken from the convenience of their homes or places of employment. People who are busy and might not have the time to go to a physical restaurant will particularly like this convenience. Fried chicken restaurants can better meet the changing needs of their patrons by integrating with these platforms, which boosts client satisfaction and loyalty. Customers can track the progress of their food delivery using the real-time order tracking features that are frequently offered by online delivery platforms. This feature improves customer trust by adding an additional level of dependability and transparency to the dining experience. The ability to track the delivery progress ensures that customers receive their meals at the highest level of quality, especially in the case of fried chicken, which is best enjoyed hot and fresh. Online platforms provide a flexible setting for marketing campaigns, discounts, and promotions. Fried chicken restaurants can take advantage of these features to draw in new clients, reward devoted ones, and generate buzz about their products. On these platforms, special discounts, combo offers, and limited-time offers can all be promoted successfully to increase sales during particular times. A direct line of communication with customers is made available by online platforms for fried chicken joints. Businesses can respond to customer inquiries, handle problems, and collect feedback using the platforms' communication channels. Customers are more likely to choose the same store for subsequent orders due to this interaction, which fosters a sense of community and loyalty. Online platforms digital nature makes it simple to update their offerings and menus. Restaurants that serve fried chicken have more freedom to try out novel flavors and combinations as well as more easily meet customers' dietary needs. Overall, the global take-out fried chicken market stands to benefit greatly from online food delivery platforms. These platforms broaden the market for companies, redefine convenience, encourage interaction, and offer a stage for innovation. Accepting these chances can result in significant growth and resiliency in the increasingly digital and cutthroat dining industry.
Segment Overview
The Take-Out Fried Chicken Market is segmented across various dimensions, each contributing to its overall growth and adoption. And it can be segmented based on type, Age group, distribution channel and end-use, each offering distinct features and catering to varied consumer preferences. by type, with various cuts appealing to different consumer preferences. Thighs are favored for their juiciness and rich flavor, while wings offer a crispy, often spicy option. Drumsticks balance tenderness and crispiness, while breasts cater to health-conscious consumers seeking leaner choices. Nuggets are popular for their convenience and suitability for all ages. These variations reflect a diverse market driven by flavor, texture, and convenience. Consumer preferences also vary by age. The below-20 age group, influenced by social media, prefers bold flavors and convenience at an affordable price. The 20-40 age group seeks a balance of convenience and quality, often opting for healthier or value-driven options. The above-40 group values traditional flavors and quality. These preferences contribute to the market's ongoing growth and diversification. In terms of distribution, offline stores, including fast-food outlets and street vendors, offer immediate access and a personal dining experience. However, their reach is limited by operational costs and geographical factors. Online platforms, on the other hand, cater to convenience-focused consumers, offering broader accessibility and delivery options, albeit lacking the sensory appeal of offline outlets. Both channels play a significant role in driving the market's expansion.
Take-Out Fried Chicken Market Overview by Region
The regional analysis of the global takeout fried chicken market reveals significant variations in consumer preferences and growth trends across different regions.
North America holds the largest share of the market, driven by the strong presence of fast-food chains and a high demand for convenience-based meals. The U.S., in particular, shows a preference for crispy fried chicken and diverse flavor profiles, including spicy and honey-glazed options. The increasing adoption of online ordering platforms has further fueled growth in this region, making fried chicken a popular choice for quick meals, especially among younger, tech-savvy consumers.
Asia-Pacific is witnessing rapid growth in the takeout fried chicken market, with countries like China, Japan, and South Korea leading the charge. This region has seen the rise of fried chicken chains offering unique, locally-inspired flavors such as soy sauce-based coatings, sweet and spicy variants, and fried chicken served with rice or other sides. The demand for fried chicken in Asia is growing among both young consumers and families, with an emphasis on affordability and flavor variety. Additionally, the increasing trend of Western fast-food adoption is contributing to market expansion in countries like India and Southeast Asia.
Europe exhibits steady growth, with countries like the UK, France, and Germany showing a growing appetite for fried chicken, especially in urban centers. In these regions, consumers seek premium fried chicken offerings, including healthier options, such as grilled or air-fried varieties. The shift toward health-conscious eating habits and the popularity of delivery services have made fried chicken an appealing choice for busy professionals and families. Regional preferences vary, with the UK favoring spicier flavors and France leaning toward lighter, more refined seasonings.
Latin America is experiencing gradual growth in the takeout fried chicken market, with Brazil and Mexico being key markets. Fried chicken is a popular comfort food in the region, and its growth is fueled by the expansion of fast-food chains offering budget-friendly, flavorful options. Consumers in Latin America enjoy a wide range of seasoning options, from tangy to spicy, with fried chicken often paired with traditional sides like rice and beans.
Middle East & Africa is a smaller but emerging market, driven by the increasing demand for international fast-food brands and the region's growing youth population. Fried chicken consumption is rising, particularly in countries like Saudi Arabia, the UAE, and South Africa. The market is witnessing a shift toward convenience and quality, with a preference for spicy and flavorful fried chicken variations.
Take-Out Fried Chicken Market Competitive Landscape
The global Take-Out Fried Chicken Market is characterized by fierce competition, with numerous global, regional, and local vendors striving for market dominance. each leveraging unique strategies to capture consumer attention and expand their market share. Golden Franchising Corporation is a significant player, with its diverse menu offerings and extensive franchise network allowing it to cater to a broad customer base. Known for its high-quality fried chicken and customer-centric approach, it has a strong presence in key markets, contributing to its competitive position. Popeyes Louisiana Kitchen, Inc. is another major player, renowned for its bold and flavorful Louisiana-style fried chicken. The brand's emphasis on unique seasoning and menu innovations, such as its famous chicken sandwich, has fueled its growth, especially in North America and international markets. McDonald's, while primarily known for its burgers, has expanded its menu to include fried chicken options in various regions, capitalizing on its global reach and established brand loyalty. This strategy has allowed McDonald's to compete effectively in the fried chicken segment, offering convenient, value-driven meals to a wide audience. Zaxby’s SPE Franchisor LLC focuses on creating a strong customer experience with its signature fried chicken and innovative sauces. Its regional dominance, particularly in the Southeastern United States, along with its expansion into new territories, positions Zaxby’s as a strong contender in the competitive fried chicken market. Together, these companies shape the market dynamics, driving competition through product innovation, strategic marketing, and an unwavering focus on consumer preferences.
Take-Out Fried Chicken Market Recent Developments:
In March 2022: KaraMD announced Pure Health Apple Cider Vinegar Gummies, a vegan gummy aimed to aid ketosis, digestion regulation, weight management, and encourage greater levels of energy.
In December 2020: Chick-fil-A Inc plans to open a restaurant in Puerto Rico in late 2021, and in the next two years, they plan to open two new restaurants and 10 to 15 restaurants in the next five years.
In February 2021: BlackBern Partners LLC collaborated with Value Foodservice LLC. VFS acquired 50 Kentucky Fried Chicken restaurants at the beginning of the week; VFS aims to create a multi-hundred-until fast-service restaurant business.
In January 2021, KFC debuted its Best Chicken Sandwich Ever. After a successful test run in Orlando last year, the fried chicken masters are kicking off 2021 by introducing a new, premium chicken sandwich to all 4,000 KFC stores in the US.
In August 2021, Bojangles introduced a new fried chicken sandwich. The Charlotte-based chicken chain teased the release of its new Bo’s Chicken Sandwich last month, solidifying its position among competitors
Scope of Take-Out Fried Chicken Market Report
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ATTRIBUTE |
DETAILS |
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By Type |
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By Age Group |
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By Distribution Channel |
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By End-Use |
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