Europe Drinkable Yogurt Market Size And Forecast
The European market for drinkable yogurt is projected to be worth $12.50 billion by 2024 and is anticipated to reach $20.38 billion by 2032, growing at a compound annual growth rate (CAGR) of 6.30% from 2026 to 2032.
Europe Drinkable Yogurt Market Dynamics
The Europe drinkable yogurt market is being influenced by a combination of factors, including an increasing demand for healthier beverage options (55% growth rate), driven by consumer preferences for low-calorie and nutrient-rich products. Additionally, the rise of e-commerce platforms and social media has enabled consumers to easily discover and purchase drinkable yogurts from various brands (38% market share).
Key Market Drivers
Key Challenges
Key Trends
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Europe Drinkable Yogurt Market Regional Analysis
A closer look at the European yogurt market reveals diverse regional preferences, with some countries showing a stronger affinity for drinkable yogurt than others. 

Germany, for instance, boasts the highest per capita consumption of 33.4 liters in 2020, driven by its strong dairy culture and health-conscious population. In contrast, Eastern European nations like Poland (10.9 liters) and Bulgaria (8.6 liters) lag behind, with lower per-capita yogurt consumption.

In Western Europe, countries such as France (21.2 liters), the UK (24.5 liters), and Italy (20.1 liters) exhibit moderate to high yogurt consumption rates. These nations have a strong presence of yogurts in their beverage market, but there's still room for growth in the drinkable segment.

On the other hand, Nordic countries like Denmark (26.8 liters) and Sweden (25.5 liters) showcase high per-capita consumption rates. The region's emphasis on health and wellness contributes to this trend, as well as its strong dairy traditions.
Germany
France
Europe Drinkable Yogurt Market Segmentation Analysis
Europe Drinkable Yogurt Market, By Product Type
The Europe Drinkable Yogurt Market is primarily segmented into two categories: Dairy-based and Non-Dairy-based. It's worth noting that the dairy-based segment holds a significant lead in this market, largely due to its enduring appeal among European consumers who prefer traditional yogurt products.

In terms of nutritional content, dairy-based drinkable yogurts stand out for their rich levels of probiotics, calcium, and protein - attributes that provide well-established health benefits and are highly sought after by the target audience. The segment's success can be attributed to the prominent presence of major dairy producers and the availability of both conventional and premium offerings across the region.
Europe Drinkable Yogurt Market, By Type
The Europe Drinkable Yogurt Market is segmented into two primary categories: Plain and Flavored. Notably, the Flavored segment holds the largest share, largely due to consumer demand for unique and exciting flavor options. Fruit-infused varieties, in particular, have gained immense popularity as they cater to a broader age demographic, including children and young adults. This trend is driven by consumers seeking indulgence alongside health benefits, with many products now incorporating added nutrients such as probiotics, vitamins, and minerals. In contrast, plain drinkable yogurts remain a staple, albeit the Flavored segment benefits from the growing trend of personalized nutrition and an increasing preference for variety in taste, which presents both opportunities and challenges for market players.
Europe Drinkable Yogurt Market, By Distribution Channel
The Europe Drinkable Yogurt Market is segmented into four primary distribution channels: supermarkets & hypermarkets, convenience stores, specialty stores, and others. The supermarkets & hypermarkets segment holds the largest share due to their extensive presence and ability to offer a diverse range of products under one roof. This retail format attracts a significant customer base that prefers bulk purchasing or shopping alongside regular grocery items. With high product visibility and frequent promotions, supermarkets and hypermarkets consistently drive sales growth in this market.
Key Players
The Europe Drinkable Yogurt Market report offers a comprehensive understanding of the industry, focusing on key players such as Danone S.A., Arla Foods, Nestlé S.A., Chobani LLC, Lactalis Group, Meiji Holdings Co., Ltd., Friesland Campina N.V., Schreiber Foods, Inc., General Mills Inc., DANA Dairy Group Ltd., Yoplait (owned by General Mills), Kerry Group, Alpro (Danone Group), Ehrmann AG, and Viveco GmbH.
Our market analysis delves into the intricacies of leading market participants, where our seasoned experts offer in-depth reviews of their financial statements, product offerings, and market positioning through comprehensive benchmarking. Additionally, we conduct a thorough SWOT analysis to gauge their strengths and weaknesses. Our competitive landscape section provides an exhaustive assessment of market share dynamics, key strategic moves, recent innovations, and rankings that shape the global landscape of these players.
Europe Drinkable Yogurt Market Recent Developments
Report Scope
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Looking ahead to the next decade (2026-2032), several trends and predictions are shaping up to be significant for businesses and individuals alike. One key area to watch is technological advancements, with innovations in artificial intelligence, machine learning, and data analytics expected to continue changing the way we live and work.

Another area of growth is sustainable living, with a focus on reducing carbon footprints and promoting eco-friendly practices becoming increasingly important. As consumers become more environmentally conscious, companies that prioritize sustainability are likely to thrive.

In terms of demographics, the global population is projected to reach 9.7 billion by 2030 (UN), which will have significant implications for economies, industries, and societies as a whole. The growing middle class in emerging markets will also continue to drive economic growth and shape consumer behavior.

Overall, the next decade is expected to be marked by significant changes in technology, sustainability, and demographics, presenting both opportunities and challenges
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These leading dairy companies have been at the forefront of the industry for decades. 

Danone S.A., a multinational food products company, has over 100 years of experience in producing high-quality dairy and aquatic food products. Arla Foods, a global leader in dairy production, boasts an impressive production capacity of 12 million tons annually. Nestlé S.A., one of the world's largest food companies, produces over 30% of the world's condensed milk.

Chobani LLC, known for its popular Greek yogurt brand, has expanded its product line to include a variety of flavors and styles. Lactalis Group, a French dairy company, offers an extensive range of products including butter, cheese, and milk. Friesland Campina N.V., a Dutch dairy cooperative, produces over 1.2 billion liters of milk per day.

Schreiber Foods, Inc., a US-based food manufacturer, operates under the name Red Gold in the tomato sauce market. General Mills Inc., one of the largest consumer packaged goods companies in the world, has been producing high-quality cereal and snack products for nearly 160 years. DANA Dairy Group Ltd., an Indian dairy company, has over 2000 retail outlets across 5 states in India.
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Frequently Asked Questions
What is the projected market size & growth rate of the Europe Drinkable Yogurt Market?
What are the key driving factors for the growth of the Europe Drinkable Yogurt Market?
What are the top players operating in the Europe Drinkable Yogurt Market?
What segments are covered in the Europe Drinkable Yogurt Market report?
How can I get a sample report/company profiles for the Europe Drinkable Yogurt Market?
                   
                                                    


                            
                            

                                             

             Frequently Asked Questions About This Report
            
                                                                

                                    

                                      
                                            

                                                1What is the projected market size & growth rate of the Europe Drinkable Yogurt Market?
                                            
                                    
                                    
                                    

                                        

                                            
Europe Drinkable Yogurt Market was valued at USD 12.50 Billion in 2024 and is expected to reach USD 20.38 Billion by 2032, growing at a CAGR of 6.3% from 2026 to 2032.
                                        
                                    
                                
                                                                

                                    

                                      
                                            

                                                2What are the key driving factors for the growth of the Europe Drinkable Yogurt Market?
                                            
                                    
                                    
                                    

                                        

                                            
Health-Conscious Consumer Base & Probiotic Awareness, Growing Sport & Fitness Culture, Rising Elderly Population Seeking Nutritional Products and Sustainable Packaging Innovations are the factors driving the growth of the Europe Drinkable Yogurt Market.
                                        
                                    
                                
                                                                

                                    

                                      
                                            

                                                3What are the top players operating in the Europe Drinkable Yogurt Market?
                                            
                                    
                                    
                                    

                                        

                                            
The Major Players Are Danone S.A., Arla Foods, Nestlé S.A., Chobani LLC, Lactalis Group, Meiji Holdings Co., Ltd., Friesland Campina N.V., Schreiber Foods, Inc., General Mills Inc, DANA Dairy Group Ltd.
                                        
                                    
                                
                                                                

                                    

                                      
                                            

                                                4What segments are covered in the Europe Drinkable Yogurt Market report?
                                            
                                    
                                    
                                    

                                        

                                            
The Europe Drinkable Yogurt Market is Segmented on the basis of Product Type, Distribution Channel, Type, And Geography.
                                        
                                    
                                
                                                                

                                    

                                      
                                            

                                                5How can I get a sample report/company profiles for the Europe Drinkable Yogurt Market?
                                            
                                    
                                    
                                    

                                        

                                            
The sample report for the Europe Drinkable Yogurt Market can be obtained on demand from the website. Also, the 24*7 chat support & direct call services are provided to procure the sample report.