North America Sports Nutrition Market Size And Forecast
The North American sports nutrition market is poised for significant growth, with an estimated value of USD 11.6 billion in 2024 and projected to reach USD 24.8 billion by 2032. This remarkable expansion is anticipated at a compound annual growth rate (CAGR) of 10% from 2026 to 2032, driven by increasing consumer awareness of the importance of nutrition in sports performance and recovery.
North America Sports Nutrition Market Dynamics
Key market drivers in the North America sports nutrition market include a growing demand for healthy and sustainable products, with 60% of consumers prioritizing health and wellness when making purchasing decisions. Additionally, the increasing popularity of fitness and wellness trends, such as CrossFit and running marathons, has led to an rise in protein powder sales, reaching $12 billion in 2022.
Key Market Drivers
Key Challenges
Key Trends
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North America Sports Nutrition Market Regional Analysis
The North America sports nutrition market offers an expansive landscape, with key markets in the US and Canada emerging as hubs for growth. The region's high standards of living and active lifestyles contribute to the increasing demand for sports nutrition products.
In terms of revenue share, Canada accounts for approximately 32%, while the United States holds around 68%. Within these countries, a few regions have shown notable interest in sports nutrition: East Coast USA has seen significant traction, followed closely by the West Coast and Southern states.
United States:
Canada:
North America Sports Nutrition Market: Segmentation Analysis
The North America sports nutrition market is witnessing a significant transformation in its segmentation, reflecting the evolving needs and preferences of consumers in the region. By type, the market can be categorized into protein powder, energy bars, sports drinks, and other supplements. The latter segment accounts for approximately 20% of the total market share.
In terms of distribution channels, the market is bifurcated into online retailers, health food stores, specialty stores, and mass merchandisers. Online retailers are dominating the landscape with a significant market share, primarily due to their extensive reach and convenience.
Geographically, the North America sports nutrition market can be segmented into four key regions: the United States, Canada, Mexico, and others. The United States dominates the market, accounting for over 60% of the total market share, followed by Canada with a significant market share.
North America Sports Nutrition Market, By Type
The sports nutrition market has been segmented into three primary categories: Sports Foods, Sports Drinks, and Sports Supplements. Sports supplements lead the market due to their widespread adoption by athletes and fitness enthusiasts seeking to enhance performance, accelerate muscle recovery, and shed unwanted weight. This sector is thriving with a vast array of products, including protein powders, creatine, and amino acids. Conversely, sports drinks are experiencing rapid growth, driven largely by consumer demand for hydration and energy-boosting beverages, particularly among active individuals and during exercise routines. Furthermore, the increasing appeal of functional beverages featuring electrolytes and vitamins is significantly contributing to this segment's dynamic expansion.
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North America Sports Nutrition Market, By Distribution Channel
In terms of distribution channels, our market is effectively segmented into three main sectors: Supermarkets/Hypermarkets, Convenience Stores, and Pharmacies/Drug Stores. With their extensive accessibility and diverse product assortment, supermarkets/hypermarkets currently hold the largest share. These retail destinations provide a convenient one-stop shopping experience for a wide range of customers.
In contrast, convenience stores have experienced rapid growth in recent years, primarily driven by an increasing desire for easily accessible sports nutrition products such as protein bars and drinks that cater to on-the-go lifestyles. This surge in demand can be attributed to the rising number of health-conscious consumers seeking portable solutions that fit their active lifestyles.
Key Players
The North America Sports Nutrition Market is highly fragmented with the presence of numerous players competing in this space. A few of the prominent companies include PepsiCo Inc., Glanbia plc, Mondelēz International, Inc., The Coca-Cola Company, Abbott Nutrition Inc., Abbott Laboratories, GNC Holdings, Quest Nutrition, MusclePharm, Clif Bar & Company, and Post Holdings Inc.
This section offers a company overview, ranking analysis, regional presence, industry scope, and an ACE Matrix for these prominent players.
North America Sports Nutrition Market Recent Development
Report Scope
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PepsiCo Inc., Glanbia plc, Mondelēz International, Inc., The Coca-Cola Company, Abbott Nutrition Inc., Abbott Laboratories, GNC Holdings, Quest Nutrition, MusclePharm, and Clif Bar & Company are some of the leading players in the global food and beverage industry.
These companies have a significant presence globally, with a combined revenue of $243 billion in 2022. PepsiCo, for instance, generated over $70 billion in revenue last year, while Mondelēz International reported around $26 billion in sales. The Coca-Cola Company, on the other hand, raked in $43 billion in revenue, followed by Abbott Nutrition Inc., which took home nearly $9 billion.
Abbott Laboratories, with its diversified portfolio of healthcare products, also saw significant growth, with revenue reaching over $15 billion. GNC Holdings, another prominent player, reported around $3 billion in sales, while Quest Nutrition and MusclePharm focused on the nutrition and sports supplement markets, generating approximately $1 billion and $500 million, respectively.
Clif Bar & Company, a leading provider of premium energy bars, brought in around $700 million in revenue. The global food and beverage industry is highly competitive, with these companies continuously innovating and expanding
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Research Methodology of The Research Insights:
Reasons to Purchase this Report
• Qualitative and quantitative analysis of the market based on segmentation involving both economic as well as non-economic factors
• Provision of market value (USD Billion) data for each segment and sub-segment
• Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market
• Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region
• Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled
• Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players
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Frequently Asked Questions
What is the projected market size & growth rate of the North America Sports Nutrition Market?
What are the key driving factors for the growth of the North America Sports Nutrition Market?
What are the top players operating in the North America Sports Nutrition Market?
What segments are covered in the North America Sports Nutrition Market report?
How can I get a sample report/company profiles for the North America Sports Nutrition Market?
Frequently Asked Questions About This Report
1What is the projected market size & growth rate of the North America Sports Nutrition Market?
North America Sports Nutrition Market was valued at USD 11.6 Billion in 2024 and is expected to reach USD 24.8 Billion by 2032, growing at a CAGR of 10% from 2026 to 2032.
2What are the key driving factors for the growth of the North America Sports Nutrition Market?
Increasing Fitness Awareness And Health Consciousness, Growing Fitness And Gym Membership Trends, Rising Prevalence Of Fitness-Related Health Concerns are the factors driving the growth of the North America Sports Nutrition Market.
3What are the top players operating in the North America Sports Nutrition Market?
The Major Players Are PepsiCo Inc., Glanbia plc, Mondelēz International, Inc., The Coca-Cola Company, Abbott Nutrition Inc., Abbott Laboratories, GNC Holdings, Quest Nutrition, MusclePharm, And Clif Bar & Company.
4What segments are covered in the North America Sports Nutrition Market report?
The North America Sports Nutrition Market is Segmented on the basis of Type, Distribution Channel, And Geography.
5How can I get a sample report/company profiles for the North America Sports Nutrition Market?
The sample report for the North America Sports Nutrition Market can be obtained on demand from the website. Also, the 24*7 chat support & direct call services are provided to procure the sample report.
1 INTRODUCTION OF NORTH AMERICA SPORTS NUTRITION MARKET
1.1 Overview of the Market
1.2 Scope of Report
1.3 Assumptions
2 EXECUTIVE SUMMARY
3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH
3.1 Data Mining
3.2 Validation
3.3 Primary Interviews
3.4 List of Data Sources
4 NORTH AMERICA SPORTS NUTRITION MARKET, OUTLOOK
4.1 Overview
4.2 Market Dynamics
4.2.1 Drivers
4.2.2 Restraints
4.2.3 Opportunities
4.3 Porters Five Force Model
4.4 Value Chain Analysis
5 NORTH AMERICA SPORTS NUTRITION MARKET, BY TYPE
5.1 Overview
5.2 Sports Foods
5.3 Sports Drinks
5.4 Sports Supplements
6 NORTH AMERICA SPORTS NUTRITION MARKET, BY DISTRIBUTION CHANNEL 6.1 Overview
6.2 Supermarkets/Hypermarkets
6.3 Convenience Stores
6.4 Pharmacies/Drug Stores
7 NORTH AMERICA SPORTS NUTRITION MARKET, BY GEOGRAPHY 7.1 Overview
7.2 North America
7.3 United States
7.4 Canada
8 NORTH AMERICA SPORTS NUTRITION MARKET, COMPETITIVE LANDSCAPE
8.1 Overview
8.2 Company Market Ranking
8.3 Key Development Strategies
9 COMPANY PROFILES
9.1 PepsiCo Inc. 9.1.1 Overview
9.1.2 Financial Performance
9.1.3 Product Outlook
9.1.4 Key Developments
9.10 Clif Bar & Company
9.10.1 Overview
9.10.2 Financial Performance
9.10.3 Product Outlook
9.10.4 Key Developments
10 KEY DEVELOPMENTS
10.1 Product Launches/Developments
10.2 Mergers and Acquisitions
10.3 Business Expansions
10.4 Partnerships and Collaborations
11 Appendix
11.1 Related Research
The research starts with the extensive procurement process of data/information and statistics from company annual reports, government websites, statistics agencies, and paid databases. This information creates a base for the study. The information also helps to define the scope and to narrow down the area for study for the market. This raw information is processed and analyzed to extract crisp data points which currently affect or are likely to affect the industry during the forecast period. After analyzing the information, a proprietary statistical tool is used for market estimation and forecast, which generates the quantitative figures of the market/sub-segments in the current scenario as well as for the forecast period.
After estimating the markets and estimates, the numbers are verified with industry participants and key opinion leaders. The wide network of industry participants add value to the research and verify the numbers and estimates provided in the study. At the last stage of the research process, a final report is prepared, which is then published on different websites as well as distributed through various channels. The below figure contains the different stages of the research process to produce the report.
1.1 DATA MINING
Data mining is an extensive part of our research process. It involves the procurement of market data and related information from different verified and credible sources. This step helps to obtain raw information about the industry and their Drivetrain, the monetary process for different end uses, the pool of market participants, and the nature of the industry and scope of the study. The data mining stage comprises both primary and secondary sources of information.
1.2 SECONDARY RESEARCH
In the secondary research process, various sources are used to identify and gather industry trends and information for the research process. We at TRI have access to some of the most diversified and extensive paid databases, which give us the most accurate data/information on markets Customers, and pricing. Mentioned below is a detailed list of sources that have been used for this study. Please note that this list is not limited to the names as mentioned; we also access other data sources depending on the need.
1.3 PRIMARY RESEARCH
In the primary research process, in-depth primary interviews are conducted with the CXOs to understand the market share, customer base, pricing strategies, channel partners, and other necessary information. Besides, in-depth primary interviews are conducted with the CXOs of vendors, channel partners, and others to validate the supply-side information. In addition, various key industry participants from both the supply and demand side are interviewed to obtain qualitative and quantitative information on the market. In-depth interviews with key primary respondents, including industry professionals, subject matter experts (Corporates), industry consultants, and C-Component executives of major companies, are conducted to obtain critical qualitative and quantitative information pertaining to the market, as well as to assess the prospects for market growth during the forecast period. Detailed information on these primary respondents is mentioned below.
1.4 FORCASTING TECHNIQUES
We at Markstats Research Insights Private Limited follow an extensive process for arriving at market estimations, which involves the use of multiple forecasting techniques as mentioned below.
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