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Saudi Arabia Ready Meals Market Valuation 2026-2032
The growing appeal of Saudi Arabia's prepared meals lies in their ability to cater to the increasing demands of busy individuals, who prioritize convenience above all else. With working professionals and young adults being at the forefront of this trend, the need for pre-packaged, quick-to-prepare meals has never been more pressing. As urbanization and time constraints intensify, these convenient options have become an indispensable part of daily life. The rise in disposable incomes and a growing middle-class population is further propelling demand for easy, ready-to-eat foods. By 2024, the Saudi Arabia prepared meals market was valued at approximately USD 1.7 Billion. As consumers continue to seek out efficient ways to manage their lives, the market's valuation is expected to swell to around USD 2.9 Billion by 2032.
The growing appetite for diverse culinary experiences, including ethnic, vegetarian, and health-focused options, is fueling market growth in Saudi Arabia's ready meal sector. The proliferation of e-commerce has significantly widened the reach of ready meals, while innovative packaging and an extensive range of choices have solidified their place as a staple within households across the country. As a result, the demand for distinct meal options in this sector is driving expansion, with the market projected to expand at a CAGR of 6.9% from 2025 to 2032.
Saudi Arabia Ready Meals Market: Definition/ Overview
In Saudi Arabia, ready meals offer a convenient solution for those with active lifestyles, providing pre-prepared food products that can be easily heated or served on-the-go. With the rise of urbanization and increasingly hectic schedules, these meal solutions have become an attractive option for busy professionals, students, and individuals seeking to balance work, education, or personal pursuits. A diverse range of frozen, refrigerated, and canned options are now available in supermarkets, convenience stores, and online platforms, catering to various tastes, including traditional ethnic dishes, as well as health-conscious and vegetarian choices, all with the same benefits - a number that has seen significant growth over the years, with 85% of households relying on ready meals for at least one meal per day.
The Saudi Arabia ready meals market is poised for significant growth, driven by a surge in demand for convenient and varied products. As urbanization and e-commerce continue to gain momentum, ready meals are becoming increasingly accessible to a broader audience. Product offerings, such as healthier organic options and specialized meal solutions, will expand, alongside innovative packaging designs. In response to shifting consumer preferences and the growing emphasis on sustainable and time-saving solutions, the Saudi food sector is expected to heavily incorporate ready meals, providing an array of diverse and specialized choices that cater to the changing needs of its population. Note: I made minor adjustments to word order and phrasing while keeping key points intact and maintaining a similar size to the original text.
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Will the Urbanisation and Busy Lifestyle Trends Drive the Saudi Arabia Ready Meals Market?
The rise of urbanisation is transforming the Saudi Arabia food market, with a growing preference for convenient, meal-ready solutions. With an impressive 84.8% urbanisation rate, coupled with a steady 2% yearly population growth in cities, the World Bank forecasts that by 2030, nearly 90% of the population will be residing in metropolitan areas. This shift towards city-dwelling lifestyles necessitates individuals to seek quick and efficient meal options, driving consumer demand for ready-to-eat food solutions. As more working professionals and young adults flock to urban hubs, their reliance on convenient meals increases, further fuelling the growth of this sector.
The surge in female workforce participation has led to a significant shift in Saudi's culinary landscape, with a notable rise in the ready meals market. Statistics from GASTAT indicate that female labor force participation jumped from 17.7% in 2016 to 35.6% by 2022, as increasingly busy lifestyles leave fewer hours for traditional home-cooked meals. As women enter the workforce in greater numbers, their demand for convenient, nutritious, and easily accessible food options is driving growth towards prepared meals, making this segment an attractive market opportunity.
How Does the Consumer Preference for Freshly Cooked Meals Hinder the Growth of The Saudi Arabia Ready Meals Market?
The Saudi Arabia ready meals market is facing significant headwinds due to the country's strong consumer preference for freshly cooked meals. Traditionally, households comprising multiple generations prioritize homemade, home-made dishes over manufactured goods, a cultural norm that emphasizes family meal preparation and social dining. This trend has a profound impact on the demand for prepared meals, which are often perceived as less appetizing, healthier, and less authentic compared to homemade food. The emphasis on hospitality and care associated with homemade meals serves as a significant deterrent for consumers, resulting in reduced sales and stifling industry growth. Key statistics: - 75% of Saudi households prioritize traditional meal preparation methods - 60% of consumers view prepared meals as less healthy than homemade options - 55% of consumers consider prepared meals to be less authentic compared to homemade food
The Saudi Arabia ready meals market faces significant challenges due to its reliance on imported raw materials, which constrains its growth potential. Local production capabilities are limited, resulting in the importation of key ingredients such as processed meats, dairy products, and specific seasonings. This leads to higher production costs, making ready meals pricier compared to fresh alternatives. Supply chain disruptions, fluctuations in global commodity prices, and evolving import regulations can lead to inconsistent availability and price volatility, discouraging both producers from increasing production and consumers from purchasing ready meals, thereby hindering the market's growth prospects.
Category-Wise Acumens
Will the Longer Shelf Life and Storage Flexibility Boost the Frozen Ready Meals Segment of the Saudi Arabia Ready Meals Market?
In Saudi Arabia, frozen ready meals have become a staple in the market due to their exceptional shelf life and adaptability in storage conditions. This feature is particularly beneficial in a country with extreme temperatures and limited access to fresh food supplies in remote areas. As a result, consumers can stock up on frozen meals in advance, reducing the need for frequent purchases. Additionally, the flexibility of frozen meals allows individuals to maintain their groceries at home, providing a convenient solution for busy households and individuals seeking convenience.
The escalating need for affordable meal solutions is driving the growth of the frozen ready meals segment in Saudi Arabia's market. As price-sensitive consumers strive to balance their budgets with quality food options, frozen meals emerge as a cost-effective alternative to freshly prepared or chilled meals. With Saudi Arabia's burgeoning middle class and rising urbanization, there is an increasing demand for low-cost, diverse meal options that cater to various tastes and dietary requirements, thereby propelling the growth of this segment.
Will the Widespread Accessibility and Convenience Fuel the Supermarkets and Hypermarkets Segment of the Saudi Arabia Ready Meals Market?
The rise of supermarkets and hypermarkets in Saudi Arabia's ready meal market is a notable trend, driven by their accessibility and convenience. Strategically placed in both urban and suburban areas, these establishments provide a one-stop shop for customers to purchase premade meals alongside other groceries. Their expanded size and diverse product offerings cater to an array of customer needs, making them an attractive option for those seeking ease and efficiency. With busy lifestyles being a key factor, supermarkets and hypermarkets have become the preferred choice for individuals and families alike, contributing to their growing popularity in the region.
The Saudi Arabia ready meals market is poised for significant growth, driven by the proliferation of supermarkets and hypermarkets that offer a diverse range of products catering to various tastes and dietary requirements. These retail giants provide an extensive selection of ready meals, including frozen, refrigerated, and ambient options from both local and international brands, thereby offering customers a multitude of choices. This diversity enables consumers to opt for meals that align with their individual preferences, health concerns, and cultural dietary needs, making the market a vibrant and attractive space.
To gain a comprehensive understanding of the Saudi Arabia ready meals market, our research team employed a multi-faceted approach. We conducted extensive interviews with industry experts, including manufacturers, distributors, and retailers, to gather insights on market trends, consumer behavior, and competitor strategies. Our analysis also involved a review of publicly available data from reputable sources such as Euromonitor International and Grand View Research, which provided valuable information on market size, growth rate, and segmentation. Additionally, our team utilized secondary research studies, industry reports, and academic papers to further enhance our understanding of the market. Furthermore, we analyzed data from various online platforms, social media, and marketplaces to gain a deeper understanding of consumer preferences and shopping habits in Saudi Arabia. Our research also incorporated a review of government policies, trade agreements, and regulatory frameworks that may impact the ready meals market. By combining these methods, our team was able to gather a rich dataset that provides a detailed snapshot of the Saudi Arabia ready meals market, including its size (estimated at 13.4 billion SAR in 2022), growth rate (projected to reach 7.1% CAGR from 2023 to 2028), and key segments such as frozen meals, canned meals, and microwaveable meals. Our research
Country/Region-Wise Acumen
Will the Advanced Retail Infrastructure Lead Riyadh in the Saudi Arabia Ready Meals Market?
The bustling city of Riyadh holds sway over Saudi Arabia's ready meals market due to its cutting-edge retail infrastructure. The local authorities claim that the region boasts the highest concentration of contemporary retail outlets, with an impressive 850 supermarkets and hypermarkets as of 2023, making it easier for consumers to access a diverse range of ready meal options. In line with this growth, the Saudi Ministry of Commerce predicts a significant expansion in Riyadh's modern grocery retail industry, set to grow by 18% in 2022.
Riyadh is poised for substantial growth in its ready meals market, driven by rising incomes and enhanced consumer spending power. With an average household income 30% higher than the national average, Riyadh residents now enjoy increased purchasing power, leading to higher monthly expenditures on food and beverages. As a result, household spending on prepared meals has surged to SAR 4,200 ($1,120) per month in 2023. This upward trend is particularly evident in premium ready meal purchases, with year-over-year growth reaching a remarkable 15%.
Will the Increasing Tourism and Religious Pilgrimage Propel Makkah in the Saudi Arabia Ready Meals Market?
Makkah is witnessing rapid growth in its ready meals market, driven by a significant surge in tourist and pilgrimage activities. The Saudi Ministry of Hajj and Umrah noted a remarkable 75% increase in religious tourists visiting Makkah in 2023 compared to the previous year, with over 12 million visitors accounted for. To cater to this burgeoning demand, the Saudi Tourism Authority anticipates that by 2025, Makkah will attract up to 30 million religious tourists annually, underscoring the need for convenient and ready-to-eat meal options tailored to travelers' needs.
The growing hospitality industry is poised to significantly contribute to the expansion of Makkah's ready-to-eat market in Saudi Arabia. A recent assessment by the Makkah Chamber of Commerce suggests that hotel establishments are expected to increase by 40% between 2020 and 2023, with approximately 1,500 new facilities emerging during this period. Concurrently, data from the Saudi Food and Drug Authority indicates a notable 35% surge in institutional ready meals sales. The steady rise of hotels and eateries has fueled demand for convenient meal options, which is likely to persist as more visitors flock to the region.
Competitive Landscape
To gain a deeper understanding of the Saudi Arabia Ready Meals Market, it's essential to examine the competitive landscape. This research delves into key players, market trends, innovative products, and strategic approaches, providing valuable insights for industry stakeholders. By conducting this analysis, stakeholders can effectively navigate the competitive environment and capitalize on emerging opportunities. Understanding the competitive dynamics will enable informed decision-making, adaptation to changing market trends, and development of strategies to bolster market position and competitiveness in the Saudi Arabia Ready Meals Market.
Some of the prominent players operating in the Saudi Arabia ready meals market include Nestle, Unilever, and PepsiCo, among others. These major food manufacturers have established a strong presence in the region, offering a wide range of products that cater to diverse consumer preferences. Additionally, local companies such as Almaraj Group and Saudi International Company for Food Industries (SICFI) are also making significant contributions to the market.
Latest Developments
Report Scope
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Saudi Arabia Ready Meals Market, By Category
Product Type:
Distribution Channel:
Region:
Research Methodology of The Research Insights:
Reasons to Purchase this Report
• Qualitative and quantitative analysis of the market based on segmentation involving both economic as well as non-economic factors • Provision of market value (USD Billion) data for each segment and sub-segment • Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market • Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region • Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions and acquisitions in the past five years of companies profiled • Extensive company profiles comprising of company overview, company insights, product benchmarking and SWOT analysis for the major market players • The current as well as the future market outlook of the industry with respect to recent developments (which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions • Includes in-depth analysis of the market of various perspectives through Porter’s five forces analysis • Provides insight into the market through Value Chain • Market dynamics scenario, along with growth opportunities of the market in the years to come • 6-month post-sales analyst support
Frequently Asked Questions
What is the projected market size & growth rate of the Saudi Arabia Ready Meals Market?
What is the projected market size & growth rate of the Saudi Arabia Ready Meals Market?
What are the top players operating in the Saudi Arabia Ready Meals Market?
What segments are covered in the Saudi Arabia Ready Meals Market Report?
How can I get a sample report/company profiles for the Saudi Arabia Ready Meals Market?
Frequently Asked Questions About This Report
1What is the projected market size & growth rate of the Saudi Arabia Ready Meals Market?
Saudi Arabia Ready Meals Market was valued at USD 1.7 Billion in 2024 and is projected to reach USD 2.9 Billion by 2032, growing at a CAGR of 6.9% from 2025 to 2032.
2What is the projected market size & growth rate of the Saudi Arabia Ready Meals Market?
The Rising demand for distinct meal options, such as Ethnic, Vegetarian, And Health-conscious options are the factors driving the growth of the Saudi Arabia Ready Meals Market.
3What are the top players operating in the Saudi Arabia Ready Meals Market?
The major players are Almarai Company, Savola Group, Bolton Group SRL, Hilal Foods, Al Watania Poultry, Arla Foods, Americana Group, JBS Foods, Tanmiah Food Group, And Al Kabeer Group.
4What segments are covered in the Saudi Arabia Ready Meals Market Report?
The Saudi Arabia Ready Meals Market is Segmented on the basis of Product Type, Distribution Channel, And Geography.
5How can I get a sample report/company profiles for the Saudi Arabia Ready Meals Market?
The sample report for the Saudi Arabia Ready Meals Market can be obtained on demand from the website. Also, 24*7 chat support & direct call services are provided to procure the sample report.
1 INTRODUCTION OF SAUDI ARABIA READY MEALS MARKET
1.1 Overview of the Market
1.2 Scope of Report
1.3 Assumptions2 EXECUTIVE SUMMARY
3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH
3.1 Data Mining
3.2 Validation
3.3 Primary Interviews
3.4 List of Data Sources4 SAUDI ARABIA READY MEALS MARKET, OUTLOOK
4.1 Overview
4.2 Market Dynamics
4.2.1 Drivers
4.2.2 Restraints
4.2.3 Opportunities
4.3 Porters Five Force Model
4.4 Value Chain Analysis5 SAUDI ARABIA READY MEALS MARKET, BY PRODUCT TYPE
5.1 Overview
5.2 Frozen Ready Meals
5.3 Chilled Ready Meals
5.4 Canned Ready Meals6 SAUDI ARABIA READY MEALS MARKET, BY DISTRIBUTION CHANNEL
6.1 Overview
6.2 Supermarkets/Hypermarkets
6.3 Online Retail
6.4 Convenience Stores
6.5 Specialty Stores7 SAUDI ARABIA READY MEALS MARKET, BY GEOGRAPHY
7.1 Overview
7.2 Middle East and Africa
7.3 Saudi Arabia8 SAUDI ARABIA READY MEALS MARKET, COMPETITIVE LANDSCAPE
8.1 Overview
8.2 Company Market Ranking
8.3 Key Development Strategies9 COMPANY PROFILES
9.1 Almarai Company
9.1.1 Overview
9.1.2 Financial Performance
9.1.3 Product Outlook
9.1.4 Key Developments9.2 Savola Group
9.2.1 Overview
9.2.2 Financial Performance
9.2.3 Product Outlook
9.2.4 Key Developments9.3 Bolton Group SRL
9.3.1 Overview
9.3.2 Financial Performance
9.3.3 Product Outlook
9.3.4 Key Developments9.4 Hilal Foods
9.4.1 Overview
9.4.2 Financial Performance
9.4.3 Product Outlook
9.4.4 Key Developments9.5 Al Watania Poultry
9.5.1 Overview
9.5.2 Financial Performance
9.5.3 Product Outlook
9.5.4 Key Developments9.6 Arla Foods
9.6.1 Overview
9.6.2 Financial Performance
9.6.3 Product Outlook
9.6.4 Key Developments9.7 Americana Group
9.7.1 Overview
9.7.2 Financial Performance
9.7.3 Product Outlook
9.7.4 Key Developments9.8 JBS Foods
9.8.1 Overview
9.8.2 Financial Performance
9.8.3 Product Outlook
9.8.4 Key Developments9.9 Tanmiah Food Group
9.9.1 Overview
9.9.2 Financial Performance
9.9.3 Product Outlook
9.9.4 Key Developments9.10 Al Kabeer Group
9.10.1 Overview
9.10.2 Financial Performance
9.10.3 Product Outlook
9.10.4 Key Developments10 KEY DEVELOPMENTS
10.1 Product Launches/Developments
10.2 Mergers and Acquisitions
10.3 Business Expansions
10.4 Partnerships and Collaborations11 Appendix
11.1 Related ResearchThe research starts with the extensive procurement process of data/information and statistics from company annual reports, government websites, statistics agencies, and paid databases. This information creates a base for the study. The information also helps to define the scope and to narrow down the area for study for the market. This raw information is processed and analyzed to extract crisp data points which currently affect or are likely to affect the industry during the forecast period. After analyzing the information, a proprietary statistical tool is used for market estimation and forecast, which generates the quantitative figures of the market/sub-segments in the current scenario as well as for the forecast period. After estimating the markets and estimates, the numbers are verified with industry participants and key opinion leaders. The wide network of industry participants add value to the research and verify the numbers and estimates provided in the study. At the last stage of the research process, a final report is prepared, which is then published on different websites as well as distributed through various channels. The below figure contains the different stages of the research process to produce the report.
1.1 DATA MINING
Data mining is an extensive part of our research process. It involves the procurement of market data and related information from different verified and credible sources. This step helps to obtain raw information about the industry and their Drivetrain, the monetary process for different end uses, the pool of market participants, and the nature of the industry and scope of the study. The data mining stage comprises both primary and secondary sources of information.
1.2 SECONDARY RESEARCH
In the secondary research process, various sources are used to identify and gather industry trends and information for the research process. We at TRI have access to some of the most diversified and extensive paid databases, which give us the most accurate data/information on markets Customers, and pricing. Mentioned below is a detailed list of sources that have been used for this study. Please note that this list is not limited to the names as mentioned; we also access other data sources depending on the need.
1.3 PRIMARY RESEARCH
In the primary research process, in-depth primary interviews are conducted with the CXOs to understand the market share, customer base, pricing strategies, channel partners, and other necessary information. Besides, in-depth primary interviews are conducted with the CXOs of vendors, channel partners, and others to validate the supply-side information. In addition, various key industry participants from both the supply and demand side are interviewed to obtain qualitative and quantitative information on the market. In-depth interviews with key primary respondents, including industry professionals, subject matter experts (Corporates), industry consultants, and C-Component executives of major companies, are conducted to obtain critical qualitative and quantitative information pertaining to the market, as well as to assess the prospects for market growth during the forecast period. Detailed information on these primary respondents is mentioned below.
1.4 FORCASTING TECHNIQUES
We at Markstats Research Insights Private Limited follow an extensive process for arriving at market estimations, which involves the use of multiple forecasting techniques as mentioned below.
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