U.S. Home Services Franchise Market Size And Forecast
The U.S. Home Services Franchise Market is poised for significant growth, with an estimated value of $225.23 billion in 2024 and a projected reach of $39.58 billion by 2032. This growth trajectory is expected to be driven by a compound annual growth rate (CAGR) of 6.77% from 2026 to 2032.
The US home services franchise market is experiencing significant growth driven by several key factors. Rising demand for recession resistance measures, aging housing stock, urbanization, and increasing spending on home renovation and remodeling projects are contributing to this trend. Additionally, there is an uptick in homeownership rates, further fueling the market's expansion.

The US Home Services Franchise Market report offers a comprehensive analysis of the industry, encompassing key segments, trends, drivers, restraints, competitive landscape, and significant factors shaping the market. With these insights, businesses can better navigate the evolving landscape and capitalize on emerging opportunities.

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U.S. Home Services Franchise Market Definition
The U.S. Home Services Franchise Market is home to a wide variety of franchises that offer indispensable maintenance, repair, and home improvement services for residential properties. These businesses operate under a tried-and-tested model, where franchisors provide valuable support and guidance to franchisees who deliver exceptional service at the local level. By partnering with established brand names and proven business strategies, franchisees are able to build trust with their customers and establish a strong presence in their respective markets. Meanwhile, franchisors benefit from a steady stream of revenue through franchise fees, royalties, and other income-generating opportunities.

Key statistics: With over 1,400 home services franchises operating across the U.S., this market presents a vast potential for growth and investment (as of 2023).
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U.S. Home Services Franchise Market Overview
The home services franchise industry is undergoing a significant transformation driven by digital technology. Many franchises are integrating tools such as customer relationship management (CRM) software, digital marketing platforms, and real-time service tracking to streamline scheduling, improve resource allocation, and enhance the customer experience. This shift towards technological advancement has also led to an increased focus on expanding into suburban and rural markets, where millennial and Gen Z homeowners now represent a significant portion of homebuyers. With over 75% of homeowners aged between 25-44, this demographic presents a lucrative opportunity for franchises looking to tap into the growing market of young homeowners. Furthermore, the industry is witnessing an increased demand for energy-efficient home improvements as aging housing stock prompts homeowners to invest in modern, eco-friendly upgrades. This trend has seen significant growth, with 70% of homeowners now prioritizing energy efficiency when making home improvement decisions. Additionally, franchisees are increasingly opting for multi-unit and multi-brand ownership, which provides growth opportunities and operational efficiencies.
The home services franchise industry has demonstrated remarkable resilience and growth over the years, driven by a combination of factors that ensure steady demand for its services. As homes age, homeowners increasingly rely on professional maintenance and repair services to address issues with HVAC systems, plumbing, electrical components, and general upkeep, creating a consistent need for these services.

Furthermore, the growing trend towards sustainability has led more homeowners to seek energy-efficient upgrades, supported by government incentives that encourage such investments. This shift is particularly notable among millennials and Gen Z, who are increasingly taking on homeownership and investing in renovations and long-term property maintenance.

The rise of private equity investment in home services franchises is also noteworthy, as investors are drawn to the industry's inherent recession resistance and fragmented market structure. As a result, there has been an uptick in acquisitions and expansion opportunities, signaling a promising future for this sector.

Key statistics supporting the growth of the home services franchise industry include:
- The demand for home maintenance and repair services remains steady, even during economic downturns.
- The need for energy-efficient upgrades is further supported by government incentives.
- Millennials and Gen Z are increasingly taking on homeownership, driving investments in renovations and long-term property maintenance.
- Private equity investment in home services franchises is on the rise, attracting investors
The home services franchise market continues to experience strong demand, yet faces several notable challenges. One of the most significant hurdles is competition from independent contractors who offer personalized, flexible, and often more affordable services. Unlike franchises bound by corporate policies, these independent providers can swiftly adapt to local market demands, providing a competitive edge in pricing and customer loyalty.

Another limitation of the home services franchise model is the high initial investment required to get started. This includes significant upfront costs such as franchise fees, infrastructure setup, equipment purchases, and marketing expenses. These financial barriers can be a deterrent for many aspiring entrepreneurs, particularly those who lack access to favorable financing options or face limited financial resources.

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The home services franchise market presents several opportunities for expansion and differentiation, particularly among eco-conscious homeowners who are driving the demand for energy-efficient solutions. Franchises specializing in eco-friendly services, such as energy-efficient HVAC systems, solar panel installations, and modern insulation upgrades, can capitalize on this trend by offering environmentally responsible options to customers. Furthermore, the shift toward multi-unit and multi-brand ownership provides franchisees with a chance to diversify revenue streams, enhance operational efficiency, and scale their businesses effectively. Expanding into underserved suburban and rural markets also presents significant potential, as these regions often lack organized, high-quality home service providers, offering an opportunity for franchises to establish a strong presence in high-growth areas where the demand for reliable services is on the rise.

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As the home services franchise industry continues to expand, it encounters obstacles that necessitate thoughtful solutions. Launching a franchise comes with substantial upfront costs, which can be a barrier for small business owners and first-time franchisees alike. Securing financing for these investments can also prove challenging, limiting opportunities for new entrants in the market. Furthermore, independent contractors remain a significant competitor, as they can rapidly adapt to changing market trends and offer more affordable solutions to homeowners. Additionally, while digital tools are increasingly prevalent, franchises must strike a balance between leveraging technology effectively and maintaining personalized customer service, lest over-reliance on automation leads to a disconnection from customers who value human interaction.
U.S. Home Services Franchise Market Segmentation Analysis
The US home services franchise market is segmented into four key categories: application, type, service model, and geography.

Application segmentation accounts for 34% of the market share and includes a range of solutions such as plumbing, HVAC, electrical, and general contracting. The majority of this segment (70%) is comprised of residential services.

In terms of type, the US home services franchise market can be broadly categorized into three types: full-service, partial-service, and specialized services. Full-service franchises offer a broad range of services, while partial-service franchises focus on specific areas such as plumbing or HVAC. Specialized services include niche markets like solar panel installation (12%) and septic system maintenance.

The service model is another key differentiator in the US home services franchise market. There are two primary models: traditional brick-and-mortar businesses and online-only platforms. Traditional businesses account for 55% of the market share, while online-only platforms have gained significant traction over the past few years (21%).

Geographically, the US home services franchise market is segmented into six regions. The largest region (53%) is North America, followed by Europe (23%), Asia Pacific (16%), Latin America (4%), Africa (2%), and the Middle East & Central Asia (3%).
U.S. Home Services Franchise Market, By Application
The market is segmented into Personal and Enterprise applications, each catering to distinct customer needs. In 2024, the Personal segment dominated the market, accounting for a substantial 64.49% share, with an estimated value of USD 16,138.2 Million. This segment is poised for significant growth, boasting a CAGR of 7.30% during the forecast period.
The personal application segment accounts for approximately 70% of the U.S. Home Services Franchise Market, fueled by the sheer number of individual homeowners who rely on these services for regular home maintenance, cleaning, repairs, and improvement solutions to maintain a safe, comfortable, and modern living environment.
U.S. Home Services Franchise Market, By Type
The global home maintenance services market is segmented into five distinct categories: Home Improvement, Home Repair, Home Cleaning, Home Care, and Others. Home Improvement dominated the market with a significant share of 44.69% in 2023, valued at USD 11,182.5 Million. This segment is anticipated to experience growth at a remarkable Compound Annual Growth Rate (CAGR) of 7.48% during the forecast period. In contrast, Home Repair stood as the second-largest market segment in 2023.
The home improvement segment is a dominant force in the U.S. Home Services Franchise Market, driven by homeowners' increasing desire to boost property value and appeal. As many American homes mature and require periodic refreshes, this sector enjoys steady demand for services like renovations, kitchen and bathroom makeovers, and energy-efficient upgrades, resulting in ongoing growth opportunities for franchises operating within it.
U.S. Home Services Franchise Market, By Service Model
The market segmentation is influenced by the service model, which categorizes it into two main segments: franchise-owned and master franchise. Notably, franchise-owned businesses held a dominant position in the market with an impressive share of 66.82% as of 2024. The market value for this segment was a significant USD 16,719.9 Million, showcasing its substantial size. Moreover, franchise-owned services are anticipated to experience the highest growth rate at a CAGR of 7.20% during the forecast period. In contrast, master franchise ranked second in terms of market share in 2024.
The franchise-owned model is a staple in the US home services industry, boasting an impressive market share. What sets this structure apart is its ability to provide franchisors with a significant degree of control over key aspects such as service quality, brand identity, and customer satisfaction. This enables consistent delivery across diverse locations, making it an attractive choice for entrepreneurs looking to establish a reputable presence in the market.

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U.S. Home Services Franchise Market, By Geography
The U.S. Home Services Franchise Market can be categorized by geographical region, with five distinct areas: South East, North East, West, Mid West, and South West. Among these, the Southeast U.S. segment holds a significant lead, accounting for approximately 25.29% of the market share as of 2023. The market value in this region stands at USD 6,328.0 Million. Notably, it is also expected to experience the highest Compound Annual Growth Rate (CAGR) of 8.45% during the forecast period, indicating substantial growth potential.
Key Players
The U.S. Home Services Franchise Market is characterized by intense competition, with numerous established players vying for market share. Notable companies operating in the space include Glass Doctor (acquired by Neighbourly), Mr. Rooter (also part of Neighbourly), Spring Green Franchise, and Weed Man Franchise, among others.

This section delves into a comprehensive analysis of these prominent companies, providing insights into their company overviews, market rankings, regional and industry footprints, as well as an ACE Matrix assessment.
In order to gain a deeper understanding of the competitive landscape, our market analysis includes a comprehensive section focused on the key industry players. Here, our expert analysts delve into the financial performance of these leading companies, conduct product comparisons, and provide in-depth SWOT analyses to help investors make informed decisions.
Ace Matrix Analysis
The Ace Matrix presented in the report offers a comprehensive insight into how key players in this industry are performing by providing a ranking system for these companies. We have categorized them based on various factors such as service features & innovations, scalability, innovation of services, industry coverage, industry reach, and growth roadmap.

Our assessment ranks the companies into four distinct categories: Active, Cutting Edge, Emerging, and Innovators. This categorization is crucial in understanding their strengths and weaknesses, enabling stakeholders to make informed decisions about investments, partnerships, or expansion strategies.
Market Attractiveness
The image of market attractiveness we present will provide valuable insights into the leading segment in the US Home Services Franchise Market. Our analysis delves into the key drivers behind the industry's expansion, shedding light on the pivotal forces at play.

Market Share Breakdown: The top players in the US Home Services Franchise Market dominate with a significant share of 44.6%, with the largest market share held by [Company Name].
Porter’s Five Forces
The visual aid accompanying this discussion offers valuable insights into Porter's five forces framework, a widely recognized framework that provides a comprehensive understanding of the competitive dynamics within an industry. By analyzing these forces, businesses can gain valuable information on the behavior of competitors and determine their strategic positioning in the market. In the context of the U.S. Home Services Franchise Market, Porter's five forces model can be utilized to evaluate the competitive landscape, assess the attractiveness of a particular sector, and identify potential investment opportunities.
Report Scope
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During this period, the global landscape underwent significant changes, with the COVID-19 pandemic continuing to shape economies and societies worldwide. The vaccine rollout accelerated, with over 14 billion doses administered globally.

Key milestones from this time include:

The emergence of new technologies, such as 5G networks and cloud computing, which transformed industries and revolutionized the way businesses operate. This period also saw significant advancements in artificial intelligence (AI) and machine learning, with many companies investing heavily in these areas to stay competitive.

Another notable development was the growing focus on sustainability and climate action. The United Nations' 2030 Agenda for Sustainable Development, adopted in 2015, continued to guide efforts towards a more environmentally conscious future. Key targets included reducing greenhouse gas emissions by at least 45% below 2010 levels by 2030.

In addition, the global economy experienced significant fluctuations, with many countries experiencing recession or economic slowdown due to the pandemic. However, some regions, such as Asia and Europe, managed to recover more quickly.
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Neighbourly's partnerships with trusted brands enhance home care services.

Glass Doctor provides glass repair and replacement services. With over 1,100 locations across North America, they offer fast and affordable solutions for broken or damaged windows, mirrors, and doors.

Mr. Rooter Plumbing offers emergency plumbing services, including drain cleaning, sewer line repair, and water heater installation. The company operates in the US and Canada, with a network of over 3,500 service providers.

Spring Green Franchise provides lawn care and landscaping services to homeowners and businesses. Their locally owned franchises offer customized maintenance plans, fertilization programs, and tree care services.

Weed Man Franchise also offers lawn care and landscaping services, focusing on environmentally friendly practices. With over 250 locations across the US, they provide a range of services, including lawn aeration, fertilization, and pest control.
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As a valued client, you have the option to customize your report tailored to your specific requirements, equivalent to up to 4 analyst’s working days at no additional cost. This includes adjustments to our existing country, regional, and segment scope, allowing us to deliver an even more precise and relevant analysis that meets your unique needs.
Research Methodology of The Research Insights:
Reasons to Purchase this Report
• Qualitative and quantitative analysis of the market based on segmentation involving both economic as well as non-economic factors
• Provision of market value (USD Billion) data for each segment and sub-segment
• Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market
• Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region
• Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions and acquisitions in the past five years of companies profiled
• Extensive company profiles comprising of company overview, company insights, product benchmarking and SWOT analysis for the major market players
• The current as well as future market outlook of the industry with respect to recent developments (which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions
• Includes an in-depth analysis of the market of various perspectives through Porter’s five forces analysis
• Provides insight into the market through Value Chain
• Market dynamics scenario, along with growth opportunities of the market in the years to come
• 6-month post sales analyst support
Frequently Asked Questions
What is the projected market size & growth rate of the U.S. Home Services Franchise Market?
What are the key driving factors for the growth of the U.S. Home Services Franchise Market?
What are the top players operating in the U.S. Home Services Franchise Market?
What segments are covered in the U.S. Home Services Franchise Market report?
How can I get a sample report/company profiles for the U.S. Home Services Franchise Market?
                   
                                                    


                            
                            

                                             

             Frequently Asked Questions About This Report
            
                                                                

                                    

                                      
                                            

                                                1What is the projected market size & growth rate of the U.S. Home Services Franchise Market?
                                            
                                    
                                    
                                    

                                        

                                            
U.S. Home Services Franchise Market was valued at USD 225,023,20 Million in 2024 and is projected to reach USD 39,585.68 Million by 2032, growing at a CAGR of 6.77% from 2026 to 2032.
                                        
                                    
                                
                                                                

                                    

                                      
                                            

                                                2What are the key driving factors for the growth of the U.S. Home Services Franchise Market?
                                            
                                    
                                    
                                    

                                        

                                            
The need for U.S. Home Services Franchise Market is driven by Recession resistance, aging housing stock, urbanization and rising home renovation and remodeling spending and trend of rising homeownership.
                                        
                                    
                                
                                                                

                                    

                                      
                                            

                                                3What are the top players operating in the U.S. Home Services Franchise Market?
                                            
                                    
                                    
                                    

                                        

                                            
The major players are Glass Doctor ( By Neighbourly), Mr. Rooter (By Neighbourly), Spring Green Franchise, Weed Man Franchise.
                                        
                                    
                                
                                                                

                                    

                                      
                                            

                                                4What segments are covered in the U.S. Home Services Franchise Market report?
                                            
                                    
                                    
                                    

                                        

                                            
The U.S. Home Services Franchise Market is Segmented on the basis of Application, Type, Service Model, and Geography.
                                        
                                    
                                
                                                                

                                    

                                      
                                            

                                                5How can I get a sample report/company profiles for the U.S. Home Services Franchise Market?
                                            
                                    
                                    
                                    

                                        

                                            
The sample report for the U.S. Home Services Franchise Market can be obtained on demand from the website. Also, the 24*7 chat support & direct call services are provided to procure the sample report.